AI for Business Professionals
Learn how to use AI realistically in daily business work. In this focused, hands-on program, participants use ChatGPT, Claude, Microsoft Copilot, Google Gemini, and Gamma to write better emails and reports, prepare presentations faster, summarize information, analyze spreadsheets, and build practical AI workflows for office and department tasks.
This is a productivity course for business professionals, not a programming or machine learning course. The goal is to help participants work faster, communicate better, and make better use of business information.
Duration: 24 hours (approx.)
Teaching Methodology: Hands on
Course Schedule: Schedule
Fees: $450
Course Mode: Blended – Face-to-face or online via Zoom
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OVERVIEW
This hands-on course teaches business professionals how to use today's leading AI assistants to improve productivity, communication, reporting, and departmental workflows. The course focuses on practical tasks that participants can apply immediately at work: writing emails and reports, preparing presentations, summarizing meetings, analyzing spreadsheet information, creating business documents, and improving repetitive office workflows.
The course introduces several AI platforms, but it does not promise deep mastery of every tool. Instead, participants learn how to choose the right assistant for the task, write better prompts, verify AI output, and apply AI safely in realistic business situations.
LEARNING OUTCOMES
By the end of this course, participants will be able to write effective prompts, compare major AI assistants, choose suitable tools for business tasks, create professional documents and presentations, use AI to support spreadsheet analysis and reporting, generate meeting summaries and action plans, build useful prompt templates, and apply responsible AI practices in real business environments.
AUDIENCE
Business owners, managers, entrepreneurs, marketers, accountants, HR professionals, sales teams, customer support teams, administrative staff, consultants, trainers, and office employees who regularly prepare emails, reports, presentations, spreadsheets, meeting notes, proposals, or business documents.
PREREQUISITES
Basic computer knowledge is sufficient. No prior experience in AI or programming is required.
REALISTIC COURSE OBJECTIVES
This course is designed to help participants become confident AI users for everyday business work. It does not aim to turn participants into AI developers, data scientists, or machine learning engineers. The practical objective is to reduce time spent on repetitive writing, summarizing, reporting, communication, and presentation tasks while improving the quality and structure of business output.
WHAT PARTICIPANTS WILL CREATE
- Professional business emails and replies
- Management reports and executive summaries
- Meeting summaries with action points
- Business presentations and pitch decks
- Marketing content and campaign ideas
- HR documents such as job descriptions and interview questions
- Spreadsheet summaries and plain-language data explanations
- Reusable prompt templates for daily office work
WHAT THIS COURSE IS NOT
- It is not a programming course.
- It does not teach machine learning model development.
- It does not train students to build AI software from scratch.
- It does not promise full automation of a company or department in 24 hours.
- It focuses on practical AI-assisted productivity for business work.
EXPECTED RESULTS
Participants can expect to leave the course with practical workflows they can apply immediately in their job. The amount of time saved depends on the participant's role, digital skills, and how often they work with documents, reports, emails, meetings, presentations, and data.
AI TOOLS USED IN THIS COURSE
The course focuses on five core assistants — ChatGPT, Claude, Microsoft Copilot, Google Gemini, and Gamma — used alongside Microsoft Office, Google Workspace, and a selection of department-specific business tools.
AI TOOLS BY BUSINESS FUNCTION
Click a category below to explore AI tools relevant to each business function. The listings are a reference guide — they help you discover the AI landscape for your field. Hands-on training in this course focuses on the five core assistants listed above.
AI Tools
Core AI Assistants
General-purpose AI assistant for writing, brainstorming, summarizing, and business communication.
Google's AI assistant for Gmail, Google Workspace, long-context analysis, and research.
HR
Accounting and Finance
Analyzes financial spreadsheets, creates formulas, charts, summaries, and financial insights.
Creates financial summaries, budget templates, report narratives, and accounting explanations.
Accounting platform for invoicing, bookkeeping, expense tracking, and financial workflows.
Customer Support
Reporting and Business Intelligence
Marketing
Sales and Business Development
Project Management and Operations
Summarizes meetings, drafts updates, and supports project communication across Microsoft tools.
Procurement and Supply Chain
Analyzes inventory sheets, supplier reports, procurement emails, and operational summaries.
LEARNING OUTCOMES
After completing this course, participants will be able to:
- Use ChatGPT, Claude, Gemini, Microsoft Copilot and Gamma for practical business productivity.
- Write effective business prompts for documents, emails, reports and presentations.
- Summarize spreadsheet data and explain business information more clearly using AI.
- Create realistic AI-assisted workflows for selected departments such as HR, accounting, marketing, sales, support and operations.
- Prepare professional AI-assisted presentations, summaries and reports.
- Check AI output, avoid over-reliance, and apply AI safely in daily office work.
RECOMMENDED LEARNING PATH
For a stronger professional workflow, we recommend the following learning path:
Frequently Asked Questions
What will I learn in the AI for Business Professionals course?
You will learn how to use AI assistants for business productivity and professional communication, write effective prompts, create documents and presentations faster, analyze spreadsheets, produce reports, and apply AI to real departmental workflows using ChatGPT, Claude, Microsoft Copilot, Google Gemini, and Gamma.
Who should take this course?
This course is ideal for business owners, managers, entrepreneurs, marketers, consultants, administrative staff, accountants, HR professionals, and anyone who wants to use AI in business.
Do I need previous AI experience?
No previous AI experience is required. Basic computer skills are enough to start.
Is the course available online?
Yes, the course can be attended face-to-face at ETC or online via Zoom in a blended format.
How long is the course?
The course duration is approximately 24 hours of hands-on practical training. The exact depth of each business function may vary depending on the two department specializations selected.
Is this a technical AI or programming course?
No. This course is designed for business professionals. It focuses on using AI tools for productivity, documents, reports, presentations, communication, spreadsheets, and department workflows. It does not teach programming, machine learning engineering, or AI model development.
Which AI tools are used in the course?
The course uses ChatGPT, Claude, Microsoft Copilot, Google Gemini, and Gamma, together with Microsoft Office, Google Workspace, and department-specific AI tools for HR, accounting, customer support, marketing, sales, reporting, operations, and procurement.
Do you provide certificates?
Yes, ETC offers certificates attested by the Ministry of Education upon successful completion of the course. For more information, visit our certification roadmap.
Can I try the first session before registering?
Yes, you can attend the first session as a free trial before officially registering.
Can I pay in installments?
Yes, installment payment options are available.
Do you offer onsite training for companies?
Yes, ETC offers onsite training at client locations throughout Lebanon and internationally upon request.
COURSE CONTENTS
Part 1 - Mastering AI Assistants for Daily Business Work
Note: The exact depth of each tool depends on the class level and available accounts. The course prioritizes practical workflows and business deliverables over tool-by-tool theory.
- Lesson 1 — ChatGPT for Business Productivity
- How AI assistants understand and generate business language
- Building structured prompts: instructions, context, examples, and constraints
- Choosing the right AI assistant or model for different business tasks
- Understanding limits, subscriptions, privacy concerns, and responsible use
- Hands-on prompting for emails, reports, summaries, and business communication
- Lesson 2 — ChatGPT Advanced + Claude for Business
- Advanced prompting: examples, structure, formatting, and reusable business prompt templates
- The + menu: files, images, web search, deep research, voice, Canvas, and Agent mode
- Projects: organizing chats, files, and instructions into reusable team workspaces
- Claude in 90 seconds: models, context window, and privacy-first design
- The Task / Context / Format / Examples prompt formula with 13 ready-to-paste business prompts
- High-value Claude cases: board pre-reads, investor updates, strategic memos, and 1:1 prep
- Functional deep-dives: legal, finance, marketing, sales, HR, and engineering tasks
- Building a shared Claude Project or prompt library your team can start using immediately
- Lesson 3 — Claude for Microsoft Office
- Creating professional Word documents: proposals, policies, SOPs, and training manuals
- Improving documents you already have: critique, executive summaries, and audience rewrites
- Analyzing and improving Excel spreadsheets: formulas, forecasts, and plain-language insights
- Building PowerPoint presentations faster: structure, content, and speaker notes
- A full end-to-end workflow: meeting notes → report → presentation deck
- Lesson 4 — Microsoft Copilot: AI inside Microsoft 365
- The Copilot ecosystem: M365 Copilot, Copilot Chat, GitHub Copilot, and Sales Copilot
- Copilot in Word: drafting, rewriting, and summarizing documents in context
- Copilot in Excel: analyzing data and generating insights using natural language
- Copilot in PowerPoint: building presentations from prompts and existing documents
- Copilot in Outlook: drafting replies, summarizing threads, and managing email load
- Copilot in Teams: meeting recaps, action items, and follow-up drafts
- Governance, privacy, and responsible use within your organization
- Lesson 5 — Google Gemini for Business
- Where Gemini fits alongside ChatGPT, Copilot, and Claude
- Gemini as a business assistant: research, summarization, and long-context analysis
- Gemini inside Gmail: drafting replies, managing email overload, and smart summaries
- Gemini across Google Workspace: Calendar prep, Meet recaps, Drive search, and Docs
- Practical workflows and best practices for reducing time spent on repetitive email tasks
- Lesson 6 — Gamma: AI-Powered Presentations
- What Gamma is and how it compresses a five-step workflow into four AI-assisted steps
- Creating presentations from a single prompt: audience, tone, and length controls
- Converting existing documents, reports, and meeting notes into polished slide decks
- Business use cases: sales proposals, training courses, executive briefings, and project updates
- Customizing design to match your brand and exporting to PowerPoint or PDF
Part 2 – AI by Department (Choose 2 Specializations)
- AI for Human Resources Departments
- Drafting job descriptions, interview questions, and offer letters with AI
- Building onboarding documents and internal HR policies
- Writing performance review summaries and employee communication
- Automating repetitive HR correspondence using prompt templates
- AI for Accounting and Finance Departments
- Using AI to analyze and summarize financial spreadsheets
- Generating budget templates, expense reports, and financial narratives
- Writing clear explanations of financial data for non-financial stakeholders
- Applying AI to routine accounting correspondence and documentation
- AI for Customer Support and Helpdesk Departments
- Drafting professional replies to customer complaints and inquiries
- Building FAQ documents and troubleshooting guides with AI
- Creating tone-consistent support scripts and apology templates
- Using AI to reduce response time and improve communication quality
- AI for Reporting and Business Intelligence
- Generating executive summaries and management reports from raw data
- Writing narrative commentary for KPI dashboards and performance reviews
- Using AI to structure and present findings clearly for decision-makers
- Turning meeting notes and data tables into polished business reports
- AI for Marketing Departments
- Writing social media posts, ad copy, and email campaigns with AI
- Generating campaign ideas, slogans, and content calendars
- Building marketing decks and proposals using Gamma
- Repurposing existing content into multiple formats using AI prompts
- AI for Sales and Business Development
- Writing sales emails, follow-up sequences, and client proposals
- Creating pitch decks and presentation scripts with AI assistance
- Generating personalized outreach messages for leads and prospects
- Using AI to prepare for client meetings and summarize sales calls
- AI for Project Management and Operations
- Drafting project briefs, status updates, and stakeholder reports
- Using AI to create meeting agendas and summarize action items
- Building workflow documentation and standard operating procedures
- Applying AI to prioritize tasks and communicate timelines clearly
- AI for Procurement and Supply Chain
- Writing supplier emails, RFQ documents, and purchase request memos
- Using AI to summarize vendor proposals and compare procurement options
- Drafting inventory reports and logistics update communications
- Applying AI to streamline procurement documentation and approvals
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