AI for Business Professionals
Master practical AI tools for modern business work. Learn how to use ChatGPT, Claude, Gemini, Microsoft Copilot, Gamma, image and video generation tools, APIs, Custom GPTs, reporting tools, and department-specific AI solutions to improve productivity, communication, presentations, data analysis, marketing, HR, accounting, customer support, sales, project management, and procurement workflows.
Duration: 24 hours
Teaching Methodology: Hands on
Course Schedule: Schedule
Fees: $450
Course Mode: Blended – Face-to-face or online via Zoom
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OVERVIEW
This hands-on course teaches business professionals how to use modern AI tools to improve productivity, communication, reporting, marketing, presentation design, automation, and departmental workflows. Students learn how to use text-generation tools, image and video AI, Microsoft Copilot, Gamma, Custom GPTs, APIs, and department-specific AI solutions for HR, accounting, customer support, reporting, marketing, sales, project management, and procurement.
LEARNING OUTCOMES
By the end of this course, participants will be able to write effective prompts, compare major AI assistants, create professional documents and presentations, generate business images and videos, format slide decks using Gamma, use Microsoft Copilot across Word, Excel, PowerPoint, Outlook, and Windows, analyze spreadsheets, produce reports, design departmental AI workflows, understand Custom GPTs and APIs, and apply responsible AI practices in real business environments.
AUDIENCE
Business owners, managers, entrepreneurs, marketers, accountants, HR professionals, sales teams, customer support teams, administrative staff, consultants, trainers, and professionals who want to use AI tools to improve daily business work and departmental productivity.
PREREQUISITES
Basic computer knowledge is sufficient. No prior experience in AI or programming is required.
AI TOOLS USED IN THIS COURSE
The course introduces practical tools including ChatGPT, Claude, Gemini, Microsoft Copilot, Gamma, DALL·E, Midjourney, Sora, Vertex AI, Custom GPTs, OpenAI API, Power BI, Canva, Runway, Synthesia, Zendesk, HubSpot, QuickBooks, SAP Ariba, and other department-specific AI tools.
AI TOOLS BY BUSINESS FUNCTION
Click a category below to view practical AI tools, official websites, and short descriptions. This keeps the page compact while helping students explore the tools used across the course.
AI Tools
Text Generation
General-purpose AI assistant for writing, brainstorming, summarizing, coding, and business communication.
Strong for long documents, structured writing, reasoning, coding, and few-shot learning workflows.
Google AI assistant for text, images, long-context analysis, multimodal work, and research workflows.
Image Creation
AI image generation for marketing visuals, educational images, concept art, and prompt-based creative design.
Highly artistic AI image generation for cinematic visuals, branding concepts, posters, and creative campaigns.
Beginner-friendly AI design platform for posters, social graphics, presentations, and marketing visuals.
Video Making
Advanced text-to-video generation for cinematic scenes, storytelling, and AI video concepts.
Video and podcast editing tool based on transcripts, subtitles, screen recording, and AI voice workflows.
Presentation and Document Formatting
AI tool for transforming outlines, lessons, reports, Word content, and spreadsheet summaries into polished presentations.
Microsoft Productivity
AI assistant across Microsoft apps including Word, Excel, PowerPoint, Outlook, Teams, and Windows.
Assists with formulas, spreadsheet analysis, charts, summaries, and business insights.
Helps draft emails, summarize threads, prioritize communication, and manage professional replies.
Provides AI assistance for Windows tasks, productivity, settings, and daily workflows.
Enterprise AI and Development
Google Cloud platform for building, deploying, and managing AI applications using Gemini and ML tools.
Developer platform for integrating AI models into apps, websites, workflows, and business systems.
Personalized ChatGPT assistants for specific workflows, knowledge bases, and business tasks.
AI coding assistant for developers using Visual Studio Code and other development environments.
HR
Drafts job descriptions, interview questions, onboarding documents, HR policies, and employee communication.
AI-assisted recruitment platform for candidate search, talent discovery, and hiring workflows.
Builds HR knowledge bases, onboarding guides, internal policies, and searchable documentation.
Accounting and Finance
Analyzes financial spreadsheets, creates formulas, charts, summaries, and financial insights.
Creates financial summaries, budget templates, report narratives, and accounting explanations.
Accounting platform for invoicing, bookkeeping, expense tracking, and financial workflows.
Customer Support
Helpdesk AI for ticket summaries, routing, suggested replies, and customer-service automation.
Reporting and Business Intelligence
Marketing
Sales and Business Development
Project Management and Operations
AI project management tool for tasks, timelines, project summaries, and productivity workflows.
Summarizes meetings, drafts updates, and supports project communication across Microsoft tools.
Procurement and Supply Chain
Analyzes inventory sheets, supplier reports, procurement emails, and operational summaries.
Enterprise supply chain platform for inventory, logistics, planning, and procurement operations.
Frequently Asked Questions
What will I learn in the AI for Business Professionals course?
You will learn how to use AI tools for business productivity, professional communication, document creation, Excel automation, AI-generated VBA scripts, data analysis, Power BI reporting, workflow automation, HR support, customer service, and safe business use of AI.
Who should take this course?
This course is ideal for business owners, managers, entrepreneurs, marketers, consultants, administrative staff, accountants, HR professionals, and anyone who wants to use AI in business.
Do I need previous AI experience?
No previous AI experience is required. Basic computer skills are enough to start.
Is the course available online?
Yes, the course can be attended face-to-face at ETC or online via Zoom in a blended format.
How long is the course?
The course duration is 24 hours of hands-on practical training.
Which AI tools are used in the course?
The course uses ChatGPT, Claude, Google Gemini, Microsoft Copilot, Gamma, DALL·E, Midjourney, Sora, Microsoft Excel, Power BI, APIs, Custom GPTs, and department-specific AI tools for HR, accounting, customer support, marketing, sales, reporting, operations, and procurement.
Do you provide certificates?
Yes, ETC issues a certificate upon successful completion of the course. ETC is a licensed school by the ministry of education.
Can I try the first session before registering?
Yes, you can attend the first session as a free trial before officially registering.
Can I pay in installments?
Yes, installment payment options are available.
Do you offer onsite training for companies?
Yes, ETC offers onsite training at client locations upon request.
COURSE CONTENTS
Part 1 - AI Foundations and Prompt Engineering
- Lesson 1 — Joining the NLP Revolution
- Lesson 2 — Text Generation with ChatGPT
- Lesson 3 — Text Generation with Gemini
- Lesson 4 — Text Generation with Copilot
- Lesson 5 — Text Generation with Gamma
- Lesson 6 — Text Generation with Claude
- Lesson 7 — Text Generation Challenge
- Lesson 8 — Prompt Engineering Best Practices
Part 2 - Image and Video Creation
- Lesson 9 — The AI Image Generation Landscape
- Lesson 10 — Creating Images with DALL·E
- Lesson 11 — Creating Images with Midjourney
- Lesson 12 — AI Movie Poster Challenge
- Lesson 13 — Advanced Poster and Campaign Generation
- Lesson 14 — Creating Custom GPTs
- Lesson 15 — Multimodality in AI
- Lesson 16 — Model Fine-Tuning
- Lesson 17 — Using AI APIs in Applications
- Lesson 18 — AI Video Generation with OpenAI Sora
Part 3 - AI by Department
- Lesson 19 — AI for Human Resources Departments
- Lesson 20 — AI for Accounting and Finance Departments
- Lesson 21 — AI for Customer Support and Helpdesk Departments
- Lesson 22 — AI for Reporting and Business Intelligence
- Lesson 23 — AI for Marketing Departments
- Lesson 24 — AI for Sales and Business Development
- Lesson 25 — AI for Project Management and Operations
- Lesson 26 — AI for Procurement and Supply Chain