Adobe XD

Copywriting

Duration: 30 hours

Teaching Methodology: Hands on

Course Schedule: Schedule

Fees $300

Course Mode: Blended Face-to-face or online via Zoom

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DESCRIPTION

Copywriting is creating different types of engaging copy that can range from long-form documents, short-form copies, social media copies, product descriptions, and ad slogans, with the purpose of marketing, advertising, and eventually selling.

Participants who finish this course will be able to write clear and concise copy for various channels.

AUDIENCE

Anyone interested in learning and enhancing their copywriting skills.

PREREQUISITES

Good knowledge of the English language.

Copywriting 01
Copywriting 02
Copywriting 03
Copywriting 04

COURSE CONTENTS

01 - Introduction

  • What’s copywriting?
  • Different types of copywriting
  • Intro to creative thinking
  • Difference between copywriting for advertising and copywriting for marketing

02 - Brands, storytelling, and messaging

  • Examples of famous copywriting ads
  • Examples of brands and how they use copywriting to strengthen their presence
  • How the message delivery affects sales
  • Learn the process: from draft to final copy

03 - Creativity

  • Learn how to come up with a creative copy
  • Is creativity innate?

04 - Copywriting that sells and the proper channels

  • Understand the evolution of copywriting
  • Different writing for different channels
  • Introduction to the different types of copywriting

05 - Copywriting tools

  • Learn what tools can help with advertising your product depending on the channel and the audience
  • Learn tricks to capture your audience’s attention better and get them to take action

06 - What differentiates long and short copies?

  • Learn the difference between short and long copy
  • Learn to write short copies instead of long ones
  • Learn how to use language in your favor

07 - Web copy

  • Intro to web copy
  • Intro to SEO
  • Learn how to attract customers into taking action
  • Learn how to write compelling landing pages

08 - Direct Response Copywriting

  • Learn how to inspire the customer to take action as soon as they finish reading your copy.

09 - Ad Copywriting

  • Learn how to master writing copy for ad campaigns regardless of word limit.
  • Write push notifications, newsletters or email marketing, display ads, and social media ads.

10 - Social Media Copywriting

  • Learn how to write copy for social media platforms
  • Learn how to engage with your target audience, depending on the platform.

11 - Ai Copywriting

  • Learn how Ai can benefit and push copywriting to the next level.

12 - Extra Tools

  • Grammarly
  • MS Word
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere
  • Adobe After Effects
  • Photography