Adobe XD

Branding

Duration: 30 hours

Teaching Methodology: Hands on

Course Schedule: Schedule

Fees $300

Course Mode: Blended Face-to-face or online via Zoom

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DESCRIPTION

Branding is a design process that uses typography, logo, color palette and other design elements that instantly grab the consumers' attention by conveying a specific message. The art of branding is to tell the audience a story that stands out from its competitors.

OVERVIEW

Participants who take this course will be able to use Adobe Photoshop and Adobe illustrator to create good brand designs with the following characteristics:

  • Organized, detailed, and well researched
  • Simple, unique, appropriate, and memorable

AUDIENCE

Anyone interested in learning how to design a unique brand based on acquired design knowledge and exceptional writing skills.

PREREQUISITES

Adobe Illustrator Essentials

branding 01
branding 02
branding 03
branding 04

COURSE CONTENTS

01 - Course Overview

  • Course introduction
  • Course outline

02 - Intro to branding

  • What is branding?
  • Importance of branding
  • Successful brand discussions and visual examplesg

03 - Brand Design

  • History of branding
  • What branding consists of

04 - Color Theory

    • Importance of color theory • Warm and cool colors • Primary and secondary colors • RGB, CMYK • Hue, shade, tint, tone • Complementary colors • Triadic colors • Analogous colors • Color meanings • Visual aid for better understanding of color theory

05 - Shape Theory

    • The meaning of shapes • The importance of shapes in design • Visual aid for use of shapes • Types of lines and when to use them

06 - Anatomy of Type

    • Power of typography • History of typography • Psychology of fonts

07 - Artist Statement

    • Definition of artist statement • Describe design challenges and goals • Present a professional artist statement

08 - Typography Manipulation

    • Manipulating type for custom designs • Illustrator logo design tips • Visual aid for unique typefaces

09 - Abstract Typography

    • Tell a story using abstract typography • Present typography design with artist statement • Use the language of typography

10 - Logo Design

    • Main principles of logo design • Gestalt Theory • Types of logos • History behind logos • How to design memorable logos • Famous logo designs and their hidden meanings • Slogans for logo designs • Visual aid for inspiration

11 - Shape Theory

  • The meaning of shapes
  • The importance of shapes in design
  • Visual aid for the use of shapes

12 - Anatomy of Type

  • Power of typography
  • Describe design challenges and goals
  • Present a professional artist statement

13 - Typography Manipulation

  • Manipulating type for custom designs
  • Visual aid for unique typefaces

14 - Assignment- Abstract Typography

  • Tell a story using abstract typography
  • Present typography design with the artist's statement
  • Use the language of typography

15. Logo Design

  • Main principles of logo design
  • How to design memorable logos
  • Famous logo designs and their hidden meanings
  • Catchy slogans for the logo
  • Visual aid for inspiration

16 - Archetypes

  • 12 Different archetypes and their meaning
  • How to use archetypes in logo design
  • Importance of archetypes
  • Examples of famous logos and their archetypes

17 - Assignment- Logo Design Brief

  • Sketching several logo design ideas
  • Choosing a color palette for the logo
  • Choosing an archetype for a logo
  • Creating a slogan for the logo

18 - Assignment- Designing a Logo

  • Tracing logo on Illustrator
  • Preparing mood board for logo
  • Finalizing logo design

19 - Mockups

  • Creating mockups on Photoshop from scratch
  • Downloading mockups for logo
  • Importance of mockups

20 - Client Brief

  • Sample of questions to ask clients for their briefs
  • Main elements of design research

21 - Assignment- Rebranding

  • Designing based on brief
  • Choosing the right archetype, shapes, colors, typography, etc.
  • Rebranding based on existing research data
  • Visual aid on different rebranding projects

22 - Work in Progress- Visual Identity

  • Choose color palette
  • Design new logo
  • Create brand story
  • Create slogan
  • Pick mood board

23 - Feedback for Logo Design

  • Logo improvements
  • Finalizing visual identity

24 - Posters Social Media Posts

  • Working on posters, flyers, banners, etc.
  • Designing a post for a social media page

25 - Finalized Presentation

  • Choosing the right mockups
  • Presenting all previous designs in one project

26 - Final Project- New Brand of Choice

  • Creating a brand of your choice
  • Choosing the archetype, shapes, colors, typography, etc.
  • Visuals for branding projects

27 - Work in Progress- Visual Identity

  • Choose color palette
  • Design new logo
  • Create brand story
  • Create slogan
  • Pick mood board

28 - Feedback for Logo Design

  • Logo improvements
  • Finalizing visual identity

29 - Posters Social Media Posts

  • Working on posters, flyers, outdoor signs, etc.
  • Choosing mockups of choice

30 - Portfolio Tips for UX UI

  • Examples of good portfolios: First impression, context, consistency, etc.
  • Design portfolio review
  • Adding value and context to the project
  • Visual aid on good portfolio pieces

31 - Final Review

  • Presenting the final portfolio piece with acquired tips from the previous session
  • Final feedback on designs

32 - Extra Tools

  • Adobe Premiere
  • Adobe After Effects
  • Photography