Branding Training Course
Master the art of creating memorable and impactful brand designs that stand out and connect with audiences.
Duration: 30 hours
Teaching Methodology: Hands-on
Course Schedule: Schedule
Fees: $300
Course Mode: Blended - Face-to-face or online via Zoom
 |
 |
 |
 |
DESCRIPTION
Branding is a design process that uses typography, logo, color palette and other design elements that instantly grab the consumers' attention by conveying a specific message. The art of branding is to tell the audience a story that stands out from its competitors.
OVERVIEW
Participants who take this course will be able to use Adobe Photoshop and Adobe Illustrator to create good brand designs with the following characteristics:
- Organized, detailed, and well researched
- Simple, unique, appropriate, and memorable
AUDIENCE
Anyone interested in learning how to design a unique brand based on acquired design knowledge and exceptional writing skills.
PREREQUISITES
COURSE CONTENTS
01 - Course Overview
- Course introduction
- Course outline
02 - Intro to branding
- What is branding?
- Importance of branding
- Successful brand discussions and visual examplesg
03 - Brand Design
- History of branding
- What branding consists of
04 - Color Theory
- Importance of color theory
- Warm and cool colors
- Primary and secondary colors
- RGB, CMYK
- Hue, shade, tint, tone
- Complementary colors
- Triadic colors
- Analogous colors
- Color meanings
- Visual aid for better understanding of color theory
05 - Shape Theory
- The meaning of shapes
- The importance of shapes in design
- Visual aid for use of shapes
- Types of lines and when to use them
06 - Anatomy of Type
- Power of typography
- History of typography
- Psychology of fonts
07 - Artist Statement
- Definition of artist statement
- Describe design challenges and goals
- Present a professional artist statement
08 - Typography Manipulation
- Manipulating type for custom designs
- Illustrator logo design tips
- Visual aid for unique typefaces
09 - Abstract Typography
- Tell a story using abstract typography
- Present typography design with artist statement
- Use the language of typography
10 - Logo Design
- Main principles of logo design
- Gestalt Theory
- Types of logos
- History behind logos
- How to design memorable logos
- Famous logo designs and their hidden meanings
- Slogans for logo designs
- Visual aid for inspiration
11 - Shape Theory
- The meaning of shapes
- The importance of shapes in design
- Visual aid for the use of shapes
12 - Anatomy of Type
- Power of typography
- Describe design challenges and goals
- Present a professional artist statement
13 - Typography Manipulation
- Manipulating type for custom designs
- Visual aid for unique typefaces
14 - Assignment- Abstract Typography
- Tell a story using abstract typography
- Present typography design with the artist's statement
- Use the language of typography
15. Logo Design
- Main principles of logo design
- How to design memorable logos
- Famous logo designs and their hidden meanings
- Catchy slogans for the logo
- Visual aid for inspiration
16 - Archetypes
- 12 Different archetypes and their meaning
- How to use archetypes in logo design
- Importance of archetypes
- Examples of famous logos and their archetypes
17 - Assignment- Logo Design Brief
- Sketching several logo design ideas
- Choosing a color palette for the logo
- Choosing an archetype for a logo
- Creating a slogan for the logo
18 - Assignment- Designing a Logo
- Tracing logo on Illustrator
- Preparing mood board for logo
- Finalizing logo design
19 - Mockups
- Creating mockups on Photoshop from scratch
- Downloading mockups for logo
- Importance of mockups
20 - Client Brief
- Sample of questions to ask clients for their briefs
- Main elements of design research
21 - Assignment- Rebranding
- Designing based on brief
- Choosing the right archetype, shapes, colors, typography, etc.
- Rebranding based on existing research data
- Visual aid on different rebranding projects
22 - Work in Progress- Visual Identity
- Choose color palette
- Design new logo
- Create brand story
- Create slogan
- Pick mood board
23 - Feedback for Logo Design
- Logo improvements
- Finalizing visual identity
24 - Posters Social Media Posts
- Working on posters, flyers, banners, etc.
- Designing a post for a social media page
25 - Finalized Presentation
- Choosing the right mockups
- Presenting all previous designs in one project
26 - Final Project- New Brand of Choice
- Creating a brand of your choice
- Choosing the archetype, shapes, colors, typography, etc.
- Visuals for branding projects
27 - Work in Progress- Visual Identity
- Choose color palette
- Design new logo
- Create brand story
- Create slogan
- Pick mood board
28 - Feedback for Logo Design
- Logo improvements
- Finalizing visual identity
29 - Posters Social Media Posts
- Working on posters, flyers, outdoor signs, etc.
- Choosing mockups of choice
30 - Portfolio Tips for UX UI
- Examples of good portfolios: First impression, context, consistency, etc.
- Design portfolio review
- Adding value and context to the project
- Visual aid on good portfolio pieces
31 - Final Review
- Presenting the final portfolio piece with acquired tips from the previous session
- Final feedback on designs
32 - Extra Tools
- Adobe Premiere
- Adobe After Effects
- Photography