Social Media 1

Social Media Marketing - Essentials

Duration: 18 hours

Teaching Methodology: Hands on


To be able to market your services and products, you need to build expertise with social media platforms and their tools. This social media course teaches you about Facebook, Instagram, and YouTube to create effective marketing plans. You will also learn to collect data and analyze results.


Chapter 1: Introduction to social media and its uses
Chapter 2: The difference between Digital and Internet marketing
Chapter 3: Creating effective posts to optimize audience engagement
Chapter 4: The Facebook business manager
Chapter 5: The Ads Manager tools
Chapter 6: Understanding Instagram and its algorithm
Chapter 7: Advertising on Instagram
Chapter 8: Social media etiquette
Chapter 9: Analyzing results
Chapter 10: Refining the marketing plan and posting again
Chapter 11: Introduction to the Youtube platform
Chapter 12: Introduction to the Linkedin platform


Anyone who is interested in using the social media platforms to reach his/her target audience.


The Photoshop Essentials course if you want to create and edit your own posts.